Crafted, Not Rushed

We’re not fast fashion. Every piece is created with intention, honoring the art of design over fleeting trends.

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Authenticity in Every Detail

From fabric to finish, we believe craftsmanship matters. Quality, care, and artistry guide everything we make.

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Woman wearing a white lace dress on a white background
Creativity Over Algorithm

We don’t use AI to generate our visuals. Our work is built on real people, real stories, and real photographers capturing genuine moments.

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Connection First

Clothing is more than style—it’s about belonging. We create pieces that celebrate real lives lived along the shore.

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Timeless over Trendy

Our collections are built to outlast passing fads. Each piece is meant to be cherished season after season, not discarded after a single wear.

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Style with Integrity

As a boutique brand, we believe in fashion with integrity. Our production partners are DAS certified and receive fair, ethical wages, because style should never come at the expense of others.

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Our Newest Dresses

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Two-Tone Sleeveless Babydoll Dress: Light Gray & White

$120.00
$120.00

Brocade Textured White Mini Dress with Zipper

$120.00
$120.00

Elegant Chiffon Lightweight Mini Dress With Flowing Sleeves and Skirt Off-White

$185.00
$185.00

Two-Tone Sleeveless Babydoll Dress: Light Gray & White

$120.00
$120.00

About Us

Welcome to Shore Darling Co.! The ever-changing, untamed spirit of the Pacific ocean, combined with the breathtaking scenery of Southern California’s coastline, was the inspiration behind the creation of our shop. The fluid nature of the ocean and the charm of coastal landscapes are at the heart of every item

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Woven Lace Dress with Puff Sleeves: Romantic Wedding or Beach Party

Dresses

New Arrivals

New Arrivals

Find Us in NYC

We are now part of Flying Solo - an exclusive retail platform for independent designers!

Our Best Sellers

Two-Tone Sleeveless Babydoll Dress: Light Gray & White

$120.00
$120.00

Shop Now
Woman wearing a light blue and white dress on a white background

SHORE DARLING CO

Inspired by the Coast, Designed for Your Journey.

The rhythm of the Pacific and the charm of California’s shores live in every piece. Each item is crafted to bring serenity and effortless elegance into your everyday life.

Smooth dispatch

Has a history of dispatching on time with tracking.

Rave reviews

Average review rating is 4.8 or higher

Join The Million

Be part of a growing community that trusts us.

Let customers speak for us

from 4 reviews

This dress is truly magic. The sheer sleeves, the stunning wave pattern, and the beautifully pleated skirt make it very unique. I highly recommend this dress.

Kaya V.
Sheer Ocean Pattern Dress: Custom-Made Evening Cocktail Dress
Sheer Ocean Pattern Dress: Custom-Made Evening Cocktail Dress

Thank you so much for the dress and the necklace that came with it! I loved it and received really nice compliments. I love your quality and design.

Ofelia V.
Color Block Shirt Dress: Geometric Three-Color Casual Dress
Color Block Shirt Dress: Geometric Three-Color Casual Dress

This dress is beautiful; I purchased it only two weeks before my wedding and it’s perfect. It arrived so fast I’m so thankful to the seller for the fast response and delivery. She even added a beautiful agate and crystal necklace as a gift. Very thoughtful. Would highly recommend this seller.

Shienne P
Woven Lace Dress with Puff Sleeves: Romantic Wedding or Beach Party
Woven Lace Dress with Puff Sleeves: Romantic Wedding or Beach Party

I ordered this dress for my wedding and it did not disappoint! It was so beautiful, quality material and excellent fit, absolutely stellar. I contacted Anastasia about a sizing question, and she answered promptly. When you are ordering something so important online, you tend to worry, but everything from my question to the delivery was dealt with professionally.

Hana
Woven Lace Dress with Puff Sleeves: Romantic Wedding or Beach Party
Woven Lace Dress with Puff Sleeves: Romantic Wedding or Beach Party